ABM measurement made simple.
Close the ABM measurement gap—now.
ABM is no longer an experiment—it’s the go-to-market strategy for today’s top-performing B2B teams.
- ABM drives up to 50% of total revenue in high-performing organizations.
- 60% of B2B companies report stronger engagement with target accounts.
- 83% of marketers see increased retention through improved customer engagement.
Every touch, every deal, every account.
Marketing leaders are still asking:
Which strategies, campaigns, and channels actually drive results—and which don’t?
Our platform delivers the insights B2B marketers need to:
See what’s working—and what’s not to optimize budget and impact.
Make faster, smarter investment decisions.
Prove and improve impact at every stage of the ABM journey.
Introducing NavigateIQ: A practical, real-world solution to ABM measurement
Born from decades of B2B revenue and marketing experience, NavigateIQ was built to answer the questions every marketing and revenue team struggles with – how and where we invest to impact opportunities, pipeline, and revenue.
We combine cutting-edge AI, smart integrations, and human expertise to surface what matters, without overhauling your stack or requiring extra resources.
We don’t have an axe to grind to advocate a particular marketing strategy, tactic or vendor, like many analytics tools. We started NavigateIQ to empower marketing leaders to answer essential questions confidently, quickly shift budget to what’s working, and measurably increase the efficiency and pipeline impact.
Ed Grossman
Chief Data Nerd and co-founder, Navigate IQ
In a recent episode of Sales Pipeline Radio recorded live at the Forrester B2B Summit 2025, Ed shares insights on why traditional attribution methods are falling short in today’s complex buyer journeys and how we can adapt to these changes. Listen now
Built by experts who’ve been there.
Martha Schwartz and Ed Grossman, the founding team behind the high-impact demand gen firm Activate, created NavigateIQ to solve the persistent measurement gap in ABM. With decades of experience shaping revenue and marketing strategies for leading B2B brands, this dynamic duo developed a solution and team that delivers practical, actionable insights required to be effective, confident ABM growth marketers.
