Solve your ABM measurement gap—today.
Know what’s working, what’s not, and where to invest. All in one place.
ABM measurement shouldn’t be so hard.
No matter where you are on your Account-based ABM (Marketing), ABX (Experience), or ABE (Everything) GTM journey, visibility into deal progress, buying committee engagement, and performance measurement and optimization is a frustrating and elusive process.
- What are our most engaged accounts where there isn’t yet an opportunity open?
- Which content syndication vendors are outperforming when it comes to deal creation?
- What’s our engagement and impact on specific accounts and deals?
- How many opportunities did each webcast program drive?
- Is social media engaging buying committee members and accelerating account opportunities?
- Is display retargeting building awareness and interest?
- Should I continue investing in content syndication?
Growth marketers ask themselves these questions every day. Today’s ABM measurement tools fail to provide the answers at your fingertips to shape spending and prepare you for the next board meeting, pipeline call, or QBR.
It’s what NavigateIQ solves for B2B marketing teams.
Your answer to the ABM measurement gap.
NavigateIQ is a dashboard platform with technology that connects and unifies all your siloed marketing data to deliver a complete account-based view at your fingertips. This comprehensive view of every account, every opportunity, and every touch lets you quickly understand, in performance dashboard views, which programs, channels, sources, and marketing programs are driving buying group engagement, accelerating deals, and growing pipeline.
Powered by performance and CRM data, dashboard views empower you to make smarter decisions on the fly, answer tough questions about deal progression at your next pipeline call, and make confident investment and strategy optimizations.
See every marketing touch, at every account, every time.
Know the marketing channels, programs, and tactics driving opportunities and deals
Identify engaged buying committee members—and who’s missing that makes the difference in winning new accounts
Recognize winning versus losing deals and get recommended actions
Arm teams with insights on when and how to activate new and accelerate stalled accounts
Instantly convert the account dashboards into slides for your next QBR, pipeline call, or Board deck
As a marketing executive, what I care about is what’s working (and not working) to reach and engage the people who matter in the accounts that matter and how do those things we invest in support the sales cycle and result in revenue. That’s the bottom line.
Leslie Alore
Senior Vice President, Marketing Flexera
NavigateIQ answers critical ABM questions you need to know.
ABM is no longer a “nice to have” — it’s an essential B2B GTM strategy. We’ve worked side-by-side with hundreds of B2B marketing and revenue leaders. Whether it’s your first or fifth attempt at ABM, one challenge persists: effective, efficient, and actionable measurement to optimize your budget and results.
NavigateIQ: Your purpose-built solution for ABM measurement.
NavigateIQ was built from the ground up to conquer one of B2B marketing’s biggest challenges: measuring how marketing touchpoints impact buying committees, account opportunities, deal progression, and pipeline. We use cutting-edge AI and APIs to do the dirty work, working alongside your existing systems and platforms, distilling critical decision information about your ABM strategy so you know what’s working, what’s not, and where to invest.
We use a variety of channels and campaigns in our ABM effort – webinars, content syndication, display and re-targeting, email, and more. I need to know which investments work and move the performance needle to achieve ABM results.
Darell Alfonso
Director Marketing Strategy & Operations, Indeed
Solving the ABM measurement challenge to grow revenue
Account-based marketing (ABM) is the go-to-market (GTM) model of choice for B2B marketers and sellers, and the strategy continues to gain popularity.
Closing the measurement gap
Marketers are under pressure to measure and prove the impact of their programs and investments. When we can’t, KPIs are missed, trust evaporates, and budgets are slashed. But there are often two sides of the measurement spectrum: proponents for advanced data-driven attribution and those in favor of traditional engagement metrics. We believe there’s value in both sides. That’s why we’re building NavigateIQ.