NavigateIQ is your solution to ABM measurement and performance.
Your ABM is working. Now, understand every account, every opportunity, and every touch to optimize your investment, strategy, and time.
NavigateIQ: Your shortcut to better ABM performance.
For over a decade, ABM measurement has been a black box.
NavigateIQ’s easy-to-access platform solves the problem of measuring and optimizing critical account-based marketing investments and strategies. Explicitly designed for ABM measurement, NavigateIQ connects all your siloed marketing data, delivering a complete account-based view into which programs, channels, campaigns, and marketing touchpoints drive account buying committee engagement, deal progression, and pipeline growth.
You feel optimistic that your strategy and programs are working, but you can’t prove it.
You’ve spent important cycles defining your buying personas, but are unsure how and when they’re entering acutal buys.
Sales wants to move faster, but you lack account data and buying group insights to act.
You feel optimistic that your strategy and programs are working, but you can’t prove it.Leadership wants visibility into marketing’s impact on deals, but that takes weeks to compile.
The power of unified, connected data to drive ABM insights, smart decisions.
NavigateIQ provides the intelligence you need via intuitive, insightful performance dashboards and recommended actions to measure and optimize your ABM investment and strategies.
Know what’s driving engagement at your accounts over time.
Get a complete picture of your account journeys for every account, every opportunity, and every touch over multiple years to understand which programs, channels, and budgets drove target account engagement, opportunity, and pipeline.
Understand marketing’s impact by quarter, accounts, and deal outcomes.
Drill into any quarter or time period to see how marketing channels, programs, and tactics impacted account engagement, deal status, deal size, and more to inform future ABM strategies and investments.
Get an entire account journey timeline of every touchpoint over time.
Track every touchpoint from first engagement to closed-won, lost, and anywhere in between to understand deal progression for reporting, QBRs, pipeline meetings, or to provide actionable data and strategies to accelerate stalled accounts.
Know which buying committee members are engaged—and who’s missing.
Identify which buying committee members at an account engage with your marketing, how often, and through which channels or programs. And spot winning versus losing deals when you’re missing critical buying group members needed for successful deal outcomes from aggregate closed won versus lost insights.
ABM measurement is one of the most overlooked levers in B2B growth. Most teams don’t know what to measure, and even fewer know how to take action on the results. That’s the real gap—not just in visibility, but in execution. Smart, actionable insights aren’t just helpful—they’re how you decide where to invest, what to stop doing, and how to actually move deals forward.
Kerry Cunningham
Research Director, 6Sense
NavigateIQ complements your existing tools and platforms.
Unlike expensive platforms requiring months to set up and figure out, and often needing advanced analytics expertise, NavigateIQ provides a straightforward solution to meet your ABM measurement and optimization requirements.
Built to integrate with your existing tools and platforms, NavigateIQ connects to your core CRM and marketing automation systems, works with ABM platforms like 6Sense and Demandbase, pulls data from web analytics, social, and webinar tools, and syncs with analytics and BI tools for a complete, unified view.
B2B marketing experts at your side.
Alongside AI, APIs, and measurement dashboards is our team of revenue and demand pros that work with you every step of the way to:
- Connect and unify your critical data and sources
- Tailor dashboards to meet your unique requirements
- Validate insights on what’s working and what’s not
- Provide expertise on ABM measurement strategy and optimization recommendations
Solving the ABM measurement challenge to grow revenue
Account-based marketing (ABM) is the go-to-market (GTM) model of choice for B2B marketers and sellers, and the strategy continues to gain popularity.
Closing the measurement gap
Marketers are under pressure to measure and prove the impact of their programs and investments. When we can’t, KPIs are missed, trust evaporates, and budgets are slashed. But there are often two sides of the measurement spectrum: proponents for advanced data-driven attribution and those in favor of traditional engagement metrics. We believe there’s value in both sides. That’s why we’re building NavigateIQ.